AMD Commemorates 50th Anniversary with Launch of ‘Gold Edition’ AMD Ryzen Processor and AMD Radeon VII Graphics Card, AMD50 Game Bundle and More

SANTA CLARA, Calif., April 29, 2019 -- Kicking off its 50^th anniversary celebration, AMD (NASDAQ: AMD) today unveiled ‘Gold Edition’ versions of AMD Ryzen 7 2700X processors and AMD Radeon VII graphics cards. To celebrate the company’s rich history of innovation in gaming and high-performance computing, AMD is providing customers with a unique opportunity to obtain commemorative versions of its top-tier gaming products, free games, and other one-of-a-kind keepsake items.

“For a half century, AMD pushed the boundaries of what’s possible in high-performance computing to create new experiences and possibilities for hundreds of millions of people,” said John Taylor, chief marketing officer at AMD. “We celebrate this moment with our fans around the world who inspire us to push forward in that spirit for another fifty years to 2069 and beyond.”

With the new Gold Edition AMD Ryzen processor and AMD Radeon graphics card, AMD invites fans to celebrate the company’s 50-year journey. Optimized for gamers, creators, and hardware enthusiasts, the AMD Ryzen 7 2700X processor is a top-seller at etailers thanks to enthusiasts worldwide. In addition, the AMD Ryzen 7 2700X Gold Edition processor features Dr. Su’s signature imprinted on the processor cover and gold AMD50 packaging to commemorate the company’s anniversary.  

The AMD Radeon VII Gold Edition graphics card features a vibrant red shroud and gold AMD50 packaging. The world’s first 7nm gaming graphics card, Radeon VII delivers exceptional performance and amazing experiences for the latest AAA, eSports and Virtual Reality (VR) titles, demanding 3D rendering and video editing applications, and next-generation compute workloads.

Customers who purchase Gold Edition AMD Ryzen processors and AMD Radeon graphics cards from April 29 to June 8, 2019 will also receive:

• AMD50 Game Bundle: Gamers who purchase Gold Edition products -- as well as other eligible AMD Ryzen processors, Radeon graphics cards, or Ryzen and Radeon-powered PCs -- will receive a coupon code for a free PC version of World War Z. They will also receive a coupon code for a free PC version of Tom Clancy’s The Division® 2 Gold Edition¹, which includes a Year 1 Season Pass providing one-week early access to all Year 1 Episodes; eight classified assignments and assignment rewards (backpack trophies); instant unlock of three new specializations as they release; an agent ward outfit, scout emote, and additional bounties and projects; as well as an exclusive AMD50 in-game armband. For more information visit the AMD50 webpage.
• AMD50 Tribute T-Shirt and CEO Dr. Lisa Su-Autographed Sticker: To mark this milestone in the company’s history, Gold Edition AMD Ryzen and Radeon products will include an AMD50 sticker signed by the AMD CEO and a coupon to redeem for a free AMD 50^th anniversary t-shirt².

AMD Deals at Best Buy and other Retailers/Etailers

Select retailers and etailers worldwide plan to offer special deals on select AMD products during the AMD50 promotional period beginning April 29 through June 8, 2019. For example, Best Buy is launching a one-day AMD 50^th Anniversary sale on May 1, 2019, offering up to $150 USD off select AMD products, including AMD-powered PCs and notebooks, Ryzen processors, and Radeon graphics. The promotion is available exclusively to Best Buy customers in the U.S.

Visit local retail/etail sites for details about local promotions, and visit Best Buy on May 1 for more information about its promotional offers.

Pricing and Availability                                                                             

The AMD Ryzen 7 2700X Gold Edition processor is available now for a limited time for $329 USD MSRP from select retailers/etailers in select countries in North America, Latin America, Europe, Greater China and the Asia Pacific region. The AMD Radeon VII Gold Edition graphics card is available now for a limited time for $699 USD MSRP from AMD.com and JD.com. Visit the AMD50 website for more information.

Supporting Resources

• Learn more about the AMD50 Game Bundle, and the AMD Ryzen and AMD Radeon Gold Edition products here
• Learn more about AMD’s history of innovation here
• Become a Fan of AMD Radeon and Ryzen on Facebook
• Follow AMD Ryzen and Radeon on Twitter

About AMD
Since May 1, 1969 AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

IDC Philippines Reveals Strategies Needed to Become Digitally Determined Enterprise at CIO Summit 2019

MANILA, April 8th, 2019 – IDC hosted its annual CIO Summit at the Shangri-La at the Fort, Manila
exploring practical strategies to move businesses through their digital transformation (DX) journey.
This year's CIO Summit, themed “The Digital Determination Playbook”, aimed at helping CIOs piece
together a playbook for taking their organization from being Digitally Distraught to Digitally
Determined.

To be Digitally Determined, Philippine organizations require a 'blueprint' that consists of four key
elements including; a unified enterprise strategy, commitment to organizational and cultural
changes, a long-term investment plan based on the principle that digital is inherently valuable to the
business and a single digital platform to scale technology innovations. IDC’s study revealed that
37% of enterprises in the Philippines are considered Digitally Determined. These businesses have
an integrated strategy where continuous enterprise-wide digital innovation is in place, transforming
their respective markets and reimagining the future through innovative business models and digitally
enabled products and services.

By contrast, the same study found that more than 60% of the local enterprises in the Philippines are
defined as Digitally Distraught. Digitally Distraught enterprises are less mature in their digital
transformation journey and are typically either running digital as an impromptu effort, running
multiple parallel digital strategies initiated by the lines of business or are operating with a short-term
perspective. These organizations are distraught because it is difficult to accomplish a major
transformation when the strategy is not unified or there are high expectations for predictable returns
on investment in the short term.

Randy Roberts, Head of Operations IDC Philippines explains the strategies to move businesses towards becoming Digitally Determined Enterprise.

“Organizations in the Philippines are progressing in their digital transformation maturity where the
percentage of enterprises in the Digitally Determined category is on par with the rest of the Asia
Pacific region. The transition from Distraught to Determined is a difficult one as it relies on the scaling of digital projects within the company which requires investment and consistent execution.”, said Randy Roberts, Head of Operations of IDC Philippines.

Roberts added “After hearing our speakers talk about the real, measurable successes they are
having in their digital transformations, I’m confident we will see more businesses, large and small,
moving into the Digitally Determined category. One of the key performance indicators we saw in the
presentations today is, as IT departments leverage resources to focus more on business outcomes,
the digital transformation strategy moves at a much faster pace. This allows companies to respond
to customers' needs with the rapid creation of new products and services.”
The IDC CIO Summit 2019 brought together almost 100 regional industry leaders and prominent
CIOs across the Philippines including large conglomerates as well as small, start-up companies.
The insights offered at this event will help top business leaders plan the necessary steps to progress
their digital strategy to deliver solutions that disrupt markets and create new revenue streams. Some
of the topics explored at the summit include case studies on leveraging artificial intelligence for more
automation, customer centricity, monetizing data, transitioning traditional business into digital
business, and the needed changes to the culture and skillsets in the workforce.
For media inquiries, please contact Glorie Andrea Perez at gperez@idc.com

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory
services, and events for the information technology, telecommunications, and consumer technology
markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise
on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight
help IT professionals, business executives, and the investment community to make fact-based
technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a
subsidiary of IDG, the world's leading technology media, research, and Events Company. To learn
more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.