Say HELO Philippines!

The latest innovation in the health monitoring gadget, HELO is a smart wristband that you can wear 24/7 to monitor your vital signs real-time, providing data that can be used to improve your lifestyle choices leading to a healthier well-being and physical condition, and better life.

Helo is equipped to monitor your blood pressure, breath rate, heart rate, and ECG. It has fitness functionality to record your number of steps, distance and calories burned. It monitors your mood and levels of fatigue. For emergencies, simply press the *Panic Button located on the side.

You can also check their Facebook:
https://www.facebook.com/pg/HELO.phofficial

Instagram and Twitter: @HELO_phofficial

ASUS Gives you 20 Reasons why People Love the New Zenfone 3

Every month...every week...every day, a new smartphone seems to come out. With so many brands and models to choose from, how can you be sure to get the right one for you? Well, with the recent launch of the ZenFone 3, you are about to find out why the choice is obvious and you won’t be able to resist wanting one!

1. A Truly Premium Flagship Smartphone at an Amazing Price

You want a top of the line smartphone, but don’t want to have to pay a fortune to get one. You want a phone that has premium, high-end features like the latest Snapdragon processor, professional camera and photography features, luxurious design and materials, and more. You want these features so you take pro-like photos, play the latest games without your phone slowing down, and have a phone that looks as good as you do.

The ZenFone 3 is a smartphone that comes packed with all the latest features, has won awards for it’s impressive design and performance, and has won praise from the media and end-users alike. 

It is truly a world-class, premium smartphone, and it is available at a price that will make you look twice.

2. Advanced Technology from a Brand You Can Trust-ZenFone has won 721 awards globally

ASUS is a brand that has been designing award winning consumer electronics products for decades now. Unlike many brands that seem to pop up every day, ASUS has a proven track record for driving the latest innovations, building devices that stand the test of time, and that bring new possibilities to everyone. The ASUS ZenFone 3 really pushes the boundaries of technology, and, in addition to the amazing new features, like the Snapdragon 625 processor, Sony IMX 298 photo sensor, and more, it comes with some cool new elements, like support for Virtual Reality, so you can play the latest virtual reality games from Google PlayStore.

3. A Smartphone that is Truly Built for Photography

Everyone loves taking photos, but you want to make sure your photos are of the quality that will truly impress your friends and family. The ASUS engineers and photo specialists put a large amount of time and effort to develop a next-gen camera for the ZenFone 3 so you can take incredible photos in almost any scenario.

The ZenFone 3 comes with an advanced Sony IMX 298 camera sensor (16MP), propietary TriTech Auto-Focus, and photo and video image stabalisers (OIS and EIS) so you can take ultra steady, and crystal sharp photos just like a pro. It also comes with a huge number of photo modes (like depth of field, panoramic, and more) so you can capture the exact look you want, everytime. But it is not just about photography, the ZenFone 3 also supports 4K video so you can record video and play it back in the latest, most rich video quality to truly impress your audience.

4. Durable Gorilla Glass

The ZenFone 3 comes with advanced Gorilla Glass (2.5D) on both the front and back. This glass not only makes the ZenFone 3 look stunning, it also makes it strong and scratch resistant. 

5. “Aerospace-Grade” Aluminum Alloy

You want a smartphone that is light AND durable. The solution? Aerospace-grade aluminum alloy. The ZenFone 3 uses truly premium materials, such as aerospace-grade aluminum alloy, protected by ultra strong Gorilla Glass (point 4) to give you a smartphone that is not only light and stylish, but extremely strong as well. It also gives off an additional premium look and feel with its advanced diamond cut bezel. 

6. Full HD Display for Truly Immersive Entertainment

When you are watching your favorite videos on YouTube or playing a rich graphic video game like Need for Speed No Limit, you want to have a screen that totally pulls you into the action.

With the ZenFone 3, you have a beautiful, widescreen Full HD display, which not only delivers super rich and true to life visuals, but because it uses Super IPS technology, it is perfect for viewing content both indoors and outdoors. So, if you want to really enjoy the latest games, your favorite TV programs and movies, or even VR content, anytime and anywhere (just like you were watching on your TV at home), you need to check out the ZenFone 3.

7. Get Blown Away with Powerful Audio

Previously, having a great audio experience on a smartphone, through the built in speakers has been less than overwhelming. But with the ZenFone 3, get ready to be blown away by its highly advanced speakers. The ZenFone 3 utilizes a revolutionary FIVE magnetic speaker technology to deliver louder levels (by 41%), higher output power (up to 400%), but also audio with less distortion, so you can truly enjoy your listening experience.Plus, the ZenFone 3 comes with a flexible Audio Wizard so you can adjust the bass and treble levels to your liking. It even comes with an equalizer for total listening control.

8. Advanced Security with Fingerprint ID that Unlocks in Just 0.2 Seconds.

With all the great content you are going to have on your ZenFone 3, you want to make sure you keep it protected and also easy to access any time you want. Sure, there are other phones out there with fingerprint sensors, but with the ZenFone 3 you have advanced technology that supports not 1, but up to 5 different fingers (for ID recognition) and unlocks in just 0.2 seconds. That is super-fast and ensures you can get back to playing your favorite games or checking out your Facebook page as quickly as possible.

The ZenFone 3 comes with a flexible Mobile Manager application which also gives you a number of other options for ensuring you have the exact level of security you want on your device and can protect all your precious content and data.

9. Capture Life’s Fast Moving Action with TriTech Auto-Focus

Whether you are trying to capture your favorite player at a sporting event or the amazing jumps of your dog playing in the park, capturing fast moving objects can often be a challenge. But with the ZenFone 3’s proprietary TriTech Auto-Focus technology (with not 1, but 3 auto-focus technologies for different scenarios) you will be sure to capture super clear and sharp images in the blink of an eye (0.03 seconds).

Here is a breakdown of the 3 different auto-focus technologies in the ZenFone 3: Advanced Phase Detection Auto Focus is perfect for capturing objects in indoor environments 2nd Gen Laser Auto-Focus, which can rapidly capture images at a distance 3X greater than before, is ideal for indoor and darkly lit environments Continuous Auto-Focus, which uses laser auto-focus to keep it focused on fast moving objects in real time, is ideal for capturing sports and other action oriented scenes.

10. High-End Performance

The ASUS ZenFone 3 is powered by a Qualcomm Quad-Core 2.0 GHz Snapdragon 625 processor. This advanced processor not only delivers amazingly powerful performance, but due to it’s 14nm FinFET technology, it also delivers up to 35% more power saving. With this revolutionary technology, you not only can do more, and faster, but without draining your battery so quickly.

11. PC-Grade Graphic Performance

The ZenFone 3 comes with an Adreno 506 GPU to enable a truly immersive viewing experience. So, when you boot up an advanced, demanding video game like Need for Speed No Limit, you will get silky smooth playback so you never miss a second of the action.

It truly makes the video and gaming content pop off the screen! In addition to the amazing Adreno 506 GPU, the ZenFone 3 also comes with at least 32GB of internal storage, and with a microSD card slot so you can store up to 2TB. So, you can store all your favorite videos, games, and more, and enjoy smooth performance on your ZenFone 3.

12. Lightning Fast 4G LTE Cat 7 Connectivity

With the ZenFone 3 you have support for 4G LTE. With this advanced connectivity, you can browse the internet faster and more smoothly, and also your voice calls come through clearer. Plus, with support for up to 300Mbps download speed, you can be sure to get your favorite musics tracks or videos on to your ZenFone 3 super-fast.

The ZenFone 3 supports FDD-LTE (Band 1, 3, 5, and 8) and also TD-LTE (Band 40). Plus, the ZenFone 3 supports not just one or two, but ALL 4G network operators in Indonesia. So, no matter who your network provider is, you will have great connectivity.

13. Dual SIM 4G-3G support

The ZenFone 3 offers Dual SIM support to make it perfect for mobile users. With Dual SIM, you can enjoy great coverage from not just one, but two different network providers. Unlike many other smartphones out there today, the Zenfone 3 supports 4G LTE in both SIM slots. Plus, you can also set 1 SIM as 4G and another one as 3G if you so choose. Usually, if 1 SIM slot is already set for 4G the other SIM slot has to run 2G. So, with the ZenFone 3 you don’t have to accept using a weaker network, and always ensure you have great connectivity.

14. Listen to Your Favorite Channels on the Radio

Currently only a few premium smartphones still support FM radio. But as many of you still enjoy listening to the radio on the go, ASUS made sure to support FM radio on the ZenFone 3, so you can listen to your favorite tracks and programs anywhere and anytime.

15. Protect your Eyes with Blue Light Filter

Since we spend so much time looking at our smartphones on a daily basis, we need to ensure we do everything we can to protect our eyes. ASUS understands this and worked diligently to deliver a not only an advanced screen, but one with a blue light filter to put less strain on your eyes. To reduce the stress on your eyes, the ZenFone 3 has a Blue Light Filter which reduces the amount of blue light that comes through on the screen. By reducing the blue light up to 30%, it will ensure that your eyes do not become as tired when viewing over long periods of time and reduces the possibility of damage.

16. Professional-like Camera Functions with PixelMaster 3.0 PixelMaster 3.0 

Pixel Master 3.0 is ASUS’s incredible, proprietary camera application that gives both novices and professionals that tools they need to take great photos every time. With the ZenFone 3’s PixelMaster 3.0 features you don’t need to buy an expensive DSLR camera to enjoy taking beautiful photos in a variety fo settings and scenarios.

With PixelMaster 3.0, you have a number of easy access settings to take photos that will impress your friends and family, but it also comes with a manual mode so you can take photos just like the professionals. In manual mode, there are a variety of settings and modes, such as the option to adjust white balance, EV, ISO and even shutter speed. With manual mode, we can also take stunning photos like the ones below, which were taken by actual ZenFone 3 users.

17. Express Your Individuality

With all the customizable options available on the ZenFone 3 and the all new ZenUI, from themes, to wallpapers, to the keyboard and more, you can truly make the ZenFone 3, YOUR ZenFone 3. There is a fun shop where you can easily select from a huge number of free and paid themes and wallpapers. So don’t hold back, show off your true style.

18. Show off your Gaming Skills with GameGenie

We all like to show off a bit sometimes, and with the all new GameGenie on the ZenFone 3, you can. With GameGenie you can actually live stream your video game experiences to YouTube and Twitch so your friends and family can see just how amazing you are. Plus, you can also easily search for game info from within the game window (if you need a little help), and much more. This is definitely a treat for all you gamers out there. 

19. Searching Made Easy

Simplicity is a thing that has to be offered by smartphone. But in some smartphone, sometimes we are confuse where is the location that we install the apps if we find it. ASUS offer a search bar in ZenFone 3 series so end user can instantly find the application or document they want by only type it in searching box. It’s super easy to find the search machine. Swipe from upper part to bottom part using your finger in the smartphone screen, then user can type what they are looking for in their smartphone or even in internet.

20. High-Res Audio

When you listen to audio on the new ZenFone 3 you’ll experience immersive audio that you simply can’t get from other smartphones — because only ZenFone 3 has SonicMaster and High-Res Audio certification. With an advanced five-magnet speaker construction, metal voice coil and expansive sound chamber powered by Smart AMP, you’ll enjoy powerful, emotional audio in every scenario.

When it’s time for immersive listening, plug in your favorite compatible headphone or earbuds and experience true High-Res audio quality everywhere you go with ZenFone 3’s studio-grade 24-bit/192kHz playback that’s 4x better than CD quality! So, as you can see from the incredible list above, the ZenFone 3 truly is a smartphone you won’t be able to resist owning.

So, as you can see from the incredible list above, the ZenFone 3 truly is a smartphone you won’t be able to resist owning. Here are the available colors to choose from;  Zenfone 3 5.5- Shimmer Gold, Moonlight White and Sapphire Black, Zenfone 3 5.2- Shimmer Gold, Moonlight White, Sapphire Black; Aqua Blue (Availability to be announced).

AMD Announces Availability of Radeon Pro WX Series Graphics Cards

AMD (NASDAQ: AMD) announced the availability of the Radeon™ Pro WX Series of graphics cards, the company’s powerful, new workstation graphics solutions designed to meet the evolving needs of creative professionals. The Radeon™ Pro WX Series professional graphics cards are designed around a number of transformational inflection points that are dramatically changing the way content is created, including the rise of real-time game engines in professional settings, the emergence of virtual reality, the popularity of new low-overhead APIs (such as DirectX® 12 and Vulkan™), and the rise of open-source tools and applications. The Radeon Pro WX Series represents a revolutionary approach for professionals rooted in a commitment to open, non-proprietary software and high performing, feature-rich hardware that empowers people to truly create “the art of the impossible.”

The Radeon Pro WX Series professional graphics cards harness acclaimed Polaris architecture-based GPUs featuring 4^th generation Graphics Core Next (GCN) technology and engineered on the 14nm FinFET process. The cards have future-proof¹ monitor support, able to run a 5K HDR display via DisplayPort 1.4,² include state-of-the-art multimedia IP with support for HEVC encoding and decoding³ and TrueAudio Next for VR, and boast cool and quiet operation with an emphasis on energy efficiency. The Radeon Pro WX cards are designed and built by AMD with a consistent bill of materials and quality components. As a testament to AMD’s commitment to high quality products, each retail Radeon™ Pro WX graphics card comes with 24/7, VIP customer support, a 3-year limited warranty⁴ and now features a free optional 7-year extended limited warranty upon product and customer registration.⁵

“Radeon™ Pro represents a powerful shift towards a holistic approach to design and content creation, giving our customers full creative autonomy, the opportunity to realize gains across the entire ecosystem, and the ability to create free of constraint from proprietary tools,” said Ogi Brkic, general manager, professional graphics, Radeon Technologies Group, AMD. “Our line of professional workstation graphics hardware, the Radeon™ Pro WX Series, is designed to empower the next-generation of exceptional content, intersecting new industry inflection points and enabling creators of all kinds to deliver the art of the impossible.”

Radeon™ Pro WX 4100 graphics card – The world’s fastest low-profile workstation graphics GPU⁶

Available November 10 at US$399 MSRP, the Radeon™ Pro WX 4100 graphics cards delivers the exceptional performance CAD professionals are looking for in a sleek and quiet small form factor. The Radeon™ Pro WX 4100 graphics card is the first low-profile workstation graphics card to break the 2 TFLOPS single precision compute performance barrier, over 2.4X the performance of competing cards in its class while consuming nearly identical amounts of power.⁷ With 4GB of GDDR5 memory and 16 compute units (1024 stream processors), users can drive four 4K monitors or a single 5K monitor at 60 Hz, a feature which competing low-profile CAD focused cards in its class can’t touch.

Radeon™ Pro WX 5100 graphics card – The fastest 75W TDP workstation GPU, ready for the game engine revolution⁸

Available November 18th at US$499 MSRP, the Radeon™ Pro WX 5100 graphics card is the fastest workstation card in its class, delivering up to a groundbreaking 3.9 TFLOPS of single precision compute performance while using just 75 watts of power. As game engines have become more commonplace in today’s immersive computing era, integrating themselves alongside traditional design applications and proprietary renderers, professionals are demanding more powerful solutions. The Radeon™ Pro WX 5100 graphics card delivers the necessary performance in spades, with 8GB of GDDR5 memory and 28 compute units (1792 stream processors) for 41 percent faster performance in Siemens PLM Software NX™ than competing cards in its class⁹, and exceptional high-fidelity, high-resolution real-time visualization for key industries such as automotive and architecture.

Radeon™ Pro WX 7100 graphics card – The world’s fastest single-slot workstation GPU¹⁰, ready for VR

Available November 10th at US$799 MSRP, the Radeon™ Pro WX 7100 graphics card delivers 5.7 TFLOPS of single precision floating point performance in a single slot, and is designed to meet the needs of professional VR content creators. Equipped with 8GB GDDR5 memory and 36 compute units (2304 Stream Processors) the Radeon Pro WX 7100 is a powerful graphics solution for high-quality visualization workloads, boasting up to 45 percent more performance than competing cards in its class in Dassault Systèmes SOLIDWORKS™ 2015.¹¹ As VR usage continues to grow in design, manufacturing, media and entertainment workflows, the Radeon Pro WX 7100 delivers the performance needed to drive user experiences to new levels of immersion.

Radeon Pro Software Enterprise Driver and Open Source Software Support

To ensure the best possible experience with the Radeon™ Pro WX Series graphics cards, AMD recently introduced Radeon Pro Software Enterprise Drivers, specifically designed to combine the power of AMD’s next-generation graphics with the highly tailored needs of professional enterprise users. Building on AMD’s rapid iteration in the software space since last year’s release of Radeon Software Crimson Edition for consumer products, professional users will benefit from rock-solid stability, exceptional performance and enhanced productivity features. Radeon Pro Software Enterprise drivers deliver predictable software release dates, with updates issued on the fourth Thursday of each calendar quarter, and feature prioritized support with AMD working with customers, ISVs, and OEMs to provide top-of-the-queue engineering work. The drivers are certified in numerous workstation applications covering the leading professional use cases.

AMD is also committed to furthering open source software for professional content creators. Following news that later this year AMD plans to open source its powerful physically-based rendering engine, Radeon ProRender, the company recently announced that a future release of Maxon’s Cinema 4D application for 3D modeling, animation and rendering will support Radeon ProRender. Radeon ProRender plugins are available today for many popular 3D content creation applications, including Autodesk® 3ds Max® and Maya®, and as beta plugins for Dassault Systèmes SolidWorks and Rhino®. Radeon ProRender works across Windows®, macOS and Linux®, and supports AMD GPUs, CPUs and APUs as well as those of other vendors.

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

ASUS Directed By You Contest Invites Filipino Fans to Create new ZenFone 3 Video Ads Industry’s first user generated ad series contest inspired by recent Alien & Dinosaur crowd sourced ad

ASUS is inviting fans from the Philippines and a few other selected countries[1] to contribute amusing and entertaining plot ideas that will be collected to produce a series of three video ads highlighting the new ZenFone 3. This “Directed By You” contest is the first campaign by a smartphone maker to create a series of crowdsourced ads, and was inspired by the first crowdsoured ZenFone 3 ad, the Alien and the Dinosaur (https://www.youtube.com/watch?v=goh5ZPOr5NY), created from ideas provided by New Yorkers who were interviewed at random. 

As the contest name implies, the “Directed By You” contest will involve fans submitting short stories that will be assembled into a complete plot for three video ads that will be produced by groups of professional filmmakers and artists and shot entirely using the ZenFone 3.

“We cannot wait to see the creativity and humor of our fans that will result from this contest,” said Erik Hermanson, Head of Mobile Brand and Marketing, ASUS. “It will be an interesting and entertaining international ‘social experiment’ to see the diversity of ideas,” he concluded.

HOW IT WORKS:

l   Participation: To help create the new series of ZenFone 3 video ads, participants from the Philippines and other selected participating countries are advised to follow these instructions:

1.       Visit the “Directed By You”: website at www.asus.com/event/directedbyyou/ph

2.          For a period of three weeks starting from November 8^th 2016, participants can submit story ideas with two conditions: stories must be kept within a 200 character limit and must contain a “daily key word” that relates to the topic of the week.

l   Weekly topics: Each video ad in the series will focus on a key topic regarding the ZenFone 3 and will be composed of stories contributed from a single week. The three topics are photography, entertainment and gaming.

l   Prizes

n   Daily Prize: A ZenFone 3 will be given as a daily prize for the best entry of the day 

n   User generated video ad: In addition to winning a ZenFone 3, the participants who submit the best entries of each day will have their ideas turned into a curated storyline and turned into the plot for a video ad that will be created by groups of prominent influencers who will either direct or act in them.

Fan Ideas brought to life with a ZenFone 3

To bring the fans’ stories to life, three teams of highly experienced and influential international creative professionals will dedicate their talents to producing the final video ad for each week. These directors, artists and actors were selected based on their respective expertise for each week’s focus topic, and have large groups of followers of their work.

Week 1: Photography - The first week’s video ad focusing on Photography will be created by multi award-winning Indian photographer Ritesh Uttamchandani and Varun Chopra, a talented independent cinematographer-director who was the youngest Indian director to feature at Cannes and is now based in Los Angeles. To learn more about them, please visit their websites:

Ritesh Uttamchandani: www.riteshuttamchandani.com

Varun Chopra: www.varunchoprafilms.com

Week 2: Entertainment - The second week’s Entertainment focused video ad will be created by the prolific Barcelona-based group of directors, MANSON with acting talents from French comedian Dycosh. MANSONspecializes in both animation and live action videos, and his group has a list of famous clients that include leading vodka distillers Absolut, British designer Alexander McQueen, internet service company Google Play, and Spanish auto maker Seat. The video ad will be collaboratively created with Dycosh who has a YouTube channel that has achieved over 11 million views for its hilarious skits. To learn more about them, please visit their websites:

MANSON Studios: www.manson.st

Dycosh: www.Dycosh.com / www.youtube.com/user/dycoshtv

Week 3: Gaming – The final week’s Gaming focused video ad will be created by multi-award winning Thai ad director Jan Mantanakorn who is renowned in her industry for plot-driven, storytelling ads. Her well-known clients include Honda, Shiseido and Unilever. Helping to bring this Gaming video ad to life will be Filipino-Canadian singer, songwriter, actor and comedian, Mikey Bustos who is also famous for having appeared on singing contest show Canadian Idol in 2003. To learn more about them, please visit their websites:

Jan Mantanakorn: www.janmantanakorn.com

Mikey Bustos: www.youtube.com/user/MikeyBustosVideos

ASUS Global Facebook: http://www.facebook.com/asus

ASUS Global Twitter: http://www.twitter.com/asus

###

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC^™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.

About ZenFone 3 Series

The ZenFone 3 series is ASUS third generation of smartphones with groundbreaking designs and features that empower users to do more with their smartphones. These include incredible “antenna-free” designs, as well as the best phone cameras that use ASUS’ ultra-fast TriTech autofocus technology. The three main models of the series are:

l   ZenFone 3 - The mainstream model of the series, with the key features of the other ZenFone 3 models, but its own distinctive design and priced to deliver great value:https://www.asus.com/ph/Phone/ZenFone-3-ZE552KL/

l   ZenFone 3 Deluxe - is the elite model of the range, featuring the very best components, wrapped in the most exquisite chassis. It is for discerning buyers who want uncompromised performance and the very best smartphone technologies in a luxurious package: https://www.asus.com/ph/Phone/ZenFone-3-Deluxe-ZS570KL/ 

l   ZenFone 3 Ultra - The entertainment-focused smartphone of the series, with a large display and rich multimedia features, including several meaningful “world’s firsts” that make it the ultimate entertainment / gaming mobile device: https://www.asus.com/ph/Phone/ZenFone-3-Ultra-ZU680KL/

Radeon Pro 400 Series Graphics: AMD’s Most Powerful Ultrathin Graphics Processors

Yesterday AMD (NASDAQ: AMD) unveiled a new family of power-efficient graphics processors, Radeon™ Pro 400 Series Graphics. Available first in the all-new 15-inch MacBook Pro, select Radeon Pro 400 Series graphics deliver extraordinary performance and efficiency gains over the prior generation to fuel modern creative efforts from anywhere inspiration strikes. 

Radeon Pro 400 Series Graphics are designed specifically for today’s makers – the artists, designers, photographers, filmmakers, visualizers and engineers that shape the modern content creation era. Harnessing AMD’s acclaimed Polaris architecture, Radeon Pro 400 Series Graphics are built on the industry’s most advanced process technology for graphics processors in production today, 14nm FinFET, resulting in incredibly small transistors. To enable the thinnest graphics processor possible, AMD also employs a complex process known as ‘die thinning’ to reduce the thickness of each wafer of silicon used in the processor from 780 microns to just 380 microns, or slightly less than the thickness of four pieces of paper. Operating in a power envelope under 35W, the Radeon Pro 450, 455, and 460 Series graphics processors deliver spectacular energy efficiency and cool, quiet operation to speed through the most demanding tasks in popular creative applications.

“We couldn’t be more proud to have Radeon Pro 400 Series Graphics launching in the new 15-inch MacBook Pro, a notebook designed for performance and creativity,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “Today there are millions of professional creators and designers, and a billion more who aspire to reach the next level. Radeon Pro 400 Series Graphics are a powerful and versatile creative technology that gives makers entirely new ways to create the art of the impossible no matter where they are.” 

    To celebrate the people behind the products, and the passion shared by makers of all sorts, AMD is launching a new program called “Meet the Creators,” bringing creators together and inviting them to share their work. Creators will have the opportunity to collaborate across a variety of fields, learn about new tools and techniques for their respective crafts, and have a chance to be featured in Radeon Pro promotional campaigns.

The “Meet the Creators” program will also explore how Radeon Pro graphics play a role in the creative process, from harnessing extraordinary graphics performance in today’s popular 2D and 3D creative applications, to using modern low-overhead graphics and compute APIs to accelerate rendering in today’s workflows. A part of that workflow is Radeon ProRender, AMD’s physically-based rendering engine planned for open source later this year, and supported via plugins across many popular 3D content creation applications including Autodesk® Maya®, and a beta plugin for Rhino®. Bolstering the list of supported applications, AMD and Maxon announced today that Radeon ProRender software will be available in a future release of Maxon’s powerful and intuitive Cinema 4D application for 3D modeling, animation and rendering, providing GPU-accelerated performance on Mac by leveraging Radeon Pro graphics and Apple’s Metal API. 

For more information on Radeon Pro 400 Series Graphics, visit the “Meet the Creators” website at creators.radeon.com.  

Supporting Resources  

•       Read more about Radeon Pro 400 Series Graphics on Radeon.com

•       Check out the “Meet the Creators” campaign at creators.radeon.com

•       Read more about the new 15-inch MacBook Pro in Apple’s Newsroom

•       Become a fan of AMD on Facebook

•       Follow @RadeonPro on Twitter 

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.