Today at the Mumbai Film Festival organized by the Mumbai Academy of the Moving Image (MAMI), AMD (NASDAQ: AMD) showcased new technology that can bring 360 video and Virtual Reality to millions through a bleeding edge Virtual Reality capture instrument with up to 32 cameras and the AMD’s renowned GPU-accelerated video stitching software. Used in conjunction with Radeon™ Pro Graphics, the new technology is being used initially to develop content to promote the upcoming Baahubali: The Conclusion, a movie directed by SS Rajamouli scheduled to premiere on April 28, 2017.
Under the creative direction of SS Rajamouli, Arka Media Works and
AMD’s Radeon Technologies Group (RTG) are using the new technology to
collaborate on two pieces of compelling VR content: a 360-degree video
titled “On the Sets of Baahubali” and a fully immersive VR experience, “The Sword of Baahubali.” On the Sets of Baahubali is available now, and was shown to attendees of MAMI on October 22nd and 23rd along with early takes of The Sword of Baahubali.
“We are beyond thrilled to have Baahubali: The Conclusion and AMD’s
Radeon Technologies Group showcase the world’s most advanced VR
experience for the first time here at MAMI,” said Anupama Chopra,
director of the JIo MAMI 18th Mumbai Film Festival with Star.
“As
humans we are at awe when we experience things of large scale – both
natural and man-made,” said Rajamouli, director for both Baahubali
films. “We are at awe when we see the Grand Canyon, we are also at awe
when we stand next to 2,722 feet tall man-made Bhurj Khalifa. I have
been fascinated by the possibilities with scale since the first time I
experienced VR. Through collaboration with AMD’s Radeon Technologies
Group we have been fortunate to get access to cutting edge VR
technologies that are helping us to push the boundaries like never
before.”
To create these experiences, AMD has built the radical new VR capture camera – the bb360cc – and leading-edge 360-degree video stitching software. The bb360cc provides
real-time VR preview and up to 32 cameras. Using AMD-created Project
Loom software, videographers can rapidly stitch 360-degree video, often
in real-time or nearly so, eclipsing the time needed using alternative
techniques. The open source Project Loom software is expected to be widely available to content creators by the end of the year.
“AMD
is committed to bringing VR to millions across the globe and that
includes enabling filmmakers to provide cinematic quality to a VR
experience,” said Raja Koduri, senior vice president and chief
architect, Radeon Technologies Group, AMD. “On the Sets of Baahubali is being shot with the new bb360cc camera and the teaser clips being shown a MAMI are easily the most stunning 360 video yet experienced. The Sword of Baahubali is
a very ambitious real-time computer graphics VR experience that is
designed to push the limits of next generation GPU hardware.”
“We’re
excited to be working with AMD’s Radeon Technologies Group to create
state-of-the-art VR experiences,” said Shobu Yarlagadda, co-founder and CEO of Arka Media Works. “We are targeting the release of The Sword of Baahubali in April, 2017 around the release of the film. We
already have a few hundred theaters planning to install the VR
equipment to support the launch of this extraordinary and compelling VR
experience.”
Supporting Resources
· Learn more about Radeon Pro
· Become a fan of AMD on Facebook
· Follow @RadeonPro on Twitter
About AMD
For
more than 45 years AMD has driven innovation in high-performance
computing, graphics, and visualization technologies ― the building
blocks for gaming, immersive platforms, and the datacenter. Hundreds of
millions of consumers, leading Fortune 500 businesses, and cutting-edge
scientific research facilities around the world rely on AMD technology
daily to improve how they live, work, and play. AMD employees around the
world are focused on building great products that push the boundaries
of what is possible. For more information about how AMD is enabling
today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.